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Jennifer Williams

Nofollow Link Social Media | SEO Training - 0 views

www.yourseomentor.com/...nofollow-social-media

social bookmarking

shared by Jennifer Williams on 02 Nov 08 - Cached
  • Rob Laporte on 02 Nov 08
     
    The Nofollow Link & Social Media Published by Your SEO Mentor under SEO, Social Media Aug 23 2008 There has been a lot of questions about how Social Media is affecting the SEO industry. The question I would like to ask is how can it help the SEO industry and how will affect the SEO for my clients sites and my own. The major issue with Social Media sites and how they play a role in your SEO these days is a majority of them (especially the big boys e.g. Twitter) use the Nofollow link. "Well your asking what does this mean and why do I need to worry about it." First of all don't worry about it, this is not the end of the world but what it means is that going to all these major social media and networking sites and linking back to your website will for the most part have no affect on your search engine results. The NoFollow link (e.g. ) was originally created to block search engines from following links in blog comments, this was due to the very high amount of blog comment spamming. The wonderful Wikipedia definition says, "nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place." With Social Media sites popping up daily and with them being very easy to place user generated content and links spammers began the same old routine and therefore we suffer from their actions. The top social media and networking sites quickly found that they too needed to use the nofollow attribute to help reduce the amount of spam submitted. So for the most part placing a link on Social Media sites will not directly help your search engine optimization efforts. That doesn't mean Social Media can not help in gaining valuable links to
  • Jennifer Williams on 30 Jan 09
     
    Current Top 20 Social Bookmarking sites that Dofollow
Rob Laporte

Questioning the Future of Search - ClickZ - 0 views

www.clickz.com/3632495

social media

shared by Rob Laporte on 16 Apr 09 - Cached
  • Rob Laporte on 16 Apr 09
     
    Questioning the Future of Search By Mike Grehan, ClickZ, Jan 26, 2009 Related Reading New Signals to Search Engines Ajax and Search Engines SuperPages.com Combines Local Search with Social Networking Search Engines Are Allowed to Reject Ads Suggested Searches search engines - social networking - reject ads - static link Subscribe to newsletters Subscribe to RSS feeds Post a comment (0 posted) Last week I presented a Webinar based on the "thought paper" I wrote called, "New Signals To Search Engines." As it was a long read at 23 pages, I highlighted the more salient points, but mainly wanted to try and answer the hundreds of questions I received following its publication. The top question was about social media. It seems that many companies already have barriers to entry. Amy Labroo, associate director of online media at Advantage Business Media, asked specifically about any backlash due to unmonitored content in the social media space. I've come across this situation quite a lot recently. Many companies worry about negative commentary and therefore don't accept comments on their blogs or social network sites. In fact, many haven't started a blog or a dialogue space at a social networking site. This is simply hiding from your audience. If people have negative commentary about you and they can't make it known at your Web site or blog, they'll make it known somewhere else. I advocate putting yourself out there and listening to your audience. Marketing has changed from a broadcast-my-corporate-message medium to a listening medium. The voice of the customer is very, very loud online. And those companies that still believe they own their brand and the message may well be in for a bit of shock as brands are hijacked by customers. Let your customers have their say. Keyword-driven marketing is all about understanding the language of the customer and creating marketing messages in that language. From time to time, I meet with creative agencies and almost always end u
Rob Laporte

April US Social Networking Traffic Down 16% from '07 - MarketingVOX - 0 views

www.marketingvox.com/traffic-down-16-from-07-038460

social media

shared by Rob Laporte on 09 May 08 - Cached
  • Rob Laporte on 09 May 08
     
    April US Social Networking Traffic Down 16% from '07\n\nThe market share of April US visits to a custom category of 57 of the leading social-networking websites increased 3 percent from March - but was down 16 percent from April 2007, Hitwise reports - via MarketingCharts. MySpace.com led in traffic, receiving 73.82 percent of the market share of US visits in April.\n\nhitwise-social-network-sites-traffic-market-share-april-2008.jpg\n\n * Facebook ranked second by the market share of visits, with 14.80 percent, followed by MyYearbook, which received 1.33 percent.\n * US traffic to MySpace and Bebo, among the top 5, decreased 5 percent and 13 percent, respectively, compared with April 2007.\n * MyYearbook had the largest gain in market share in April 2008, increasing 475 percent compared with April 2007.\n * Facebook and BlackPlanet followed, increasing 32 and 15 percent, respectively.\n\nNew and Returning Visitors\n\nhitwise-social-network-sites-returning-traffic-april-2008.jpg\n\n * Among the top five social networking websites by market share, MySpace received 95 percent of its visits from returning visitors in April.\n * Facebook and MyYearbook.com followed with 93 percent and 90 percent, respectively, of traffic returning from within the previous 30 days.\n\nTime Spent on Network\n\nhitwise-social-network-sites-time-spent-april-2008.jpg\n\n * In April, the average time spent among all social networking websites increased 73 percent compared with April 2007.\n * Among the top five most-visited websites, MyYearbook led with users spending an average of 32 minutes and 54 seconds on the website.\n * Facebook had the largest growth in average time spent, increasing 57 percent in April 2008, to 20 minutes and 52 seconds, from 13 minutes and 19 seconds in April 2007.\n\nHitwise, a subsidiary of Experian, has issued a social networking report, "The Impact of Social Networking in the US," analyzing which industries are most affected by social n
Rob Laporte

Honey, Social Media Shrunk Big Business - ClickZ - 0 views

www.clickz.com/3634156

social media

shared by Rob Laporte on 24 Jun 09 - Cached
  • Rob Laporte on 24 Jun 09
     
    Marketing Has Become Personal (Again) When the Big Guys want to look like Small Players, they make deep investments, mostly in social media. If you look at Coca-Cola's Facebook Page, for example, it doesn't look remarkably different from any other Facebook Page, even those created by tiny companies. On that Facebook Page, Coca-Cola -- one of the largest companies in the world and possibly the most recognized brand on the globe -- is presenting itself as not just small but also personal and approachable. In fact, if you are a fan of its page, you can write on its wall. Coke has videos of its fans and simple pictures of people enjoying a Coke. These aren't professional, glossy images but the sort of pictures we've come to expect online: a bit grainy, not well lit, and very real looking. The rule, and indeed the opportunity, of the new medium is to make your marketing personal. You need a bit of guts to do it. We all have a natural tendency to speak and act in ways we feel are professional when doing business, and this is true online as well. But social media is the single most important media space for brands right now, and its nature is different. If you are a big brand, you don't need to pretend you are small, but you do need to find ways to become approachable, engaging, and personal in the way that small brands do. Let's Get Small There are a few rules to follow when you try to get more personal in your marketing. Use these methods and you can start putting some real faces next to the brands consumers think they know: * Start with the current fans.This is really the great story of the Coca-Cola page. It was started by two guys who simply loved Coke, not by company itself. They amassed a following of brand loyalists, totally on their own. The company came to these guys and asked for the opportunity to help them out and keep them involved. Exactly what you would do if you were an actual human being, not a great big company more concerned with protectin
Rob Laporte

Link building and social media | Search Engine Optimization | Search Engines - 0 views

www.huomah.com/...building-and-social-media.html

social media link marketing

shared by Rob Laporte on 13 Oct 10 - No Cached
  • Link building and social media PDF  | Print |  E-mail Wednesday, 29 April 2009 10:10 It’s all about the secondary links silly Time and time again I see folks in the SEO world talking about getting links from social media websites. Many times this advice will include finding ‘followed’ links and even lists of ‘dofollow’ social media sites. This is quite strange and bewildering to me as the holy grail of link building in SM isn’t getting a link from the actual site…. but getting the secondary links that follow viral content. You see, one shouldn’t be using the state of the links on the site as the measure… and such approaches are often even frowned upon by many in the biz as noted in this recent Sphinn thread. Regardless of the emotional reaction, the whole concept is flawed. I could give a rat’s ass if the links on a given site (including social and blogs) are followed because that was never the consideration in the first place. Secondary links are the goal The main thing, from a link building perspective, is not really about direct links but the secondary links one garners from having a viral story on said site. If one gets a hot story on places such as Digg or Twitter, how many links are being generated? This is where the story begins for link builders. Having a viral story make the rounds can often result in a great number of back links that can often be of far more value than those single authority links social spammers seem bent on getting. This is the greater value to be had from SM sites for the adventurous link builder. Now, we can discuss brand development and authority building as an important aspect of content distribution, (and social media) but let’s stick to the potential of them for link building. When we look to target a given social site what do we want to know? Is the site targeted? Meaning does it have active categories relating to our market. What’s the demographic? Is there a viable number or market related peeps? What’s the reach? Is it syndicated heavily, (RSS, Twitter, Blogs, Scrapers..etc..) What links are top stories getting? (is the demo a linking group) You get the idea… we want the best possible opportunity for generating secondary links from the primary exposure. That is the goal at the end of the day (from a link building perspective).   Don’t be short sighted This is actually true of a lot of content distribution/placement channels. You shouldn’t be as concerned about the type of link as the ability to generate links from the situation. What would you rather have? Scenario 1 – a followed link from a marginally popular location such as http://www.under-link.com/ Scenario 2 – a nofollowed link from a popular site (or maybe dropped by a top Twitterer). Scenario 3 – a followed link buried on a popular site (poor exposure) If you said anything but Scenario 2 then please move to the front of the class, because you are failing sadly. Ultimately the actual status of the link is not going to be nearly as important as the ability to get the content in front of as many folks as possible. If you and the content team have done your job, and chosen the right locales, then you should end up with some great secondary links.
Rob Laporte

Microsoft Tests Social Media Monitoring Product - ClickZ - 0 views

www.clickz.com/3635086

social media roi planning

shared by Rob Laporte on 24 Sep 09 - Cached
  • Microsoft Tests Social Media Monitoring Product By Christopher Heine, ClickZ, Sep 24, 2009 Microsoft has developed a social media analytics tool that's designed, among other things, to improve a marketing organization's ability to adjust to social media phenomena on the fly. Called "Looking Glass," the product is still in prototype and will only be available to a few companies in the near term. It sends e-mail alerts when social media activity picks up considerably. The sentiment (i.e., negative or positive) of that chatter and the influence level of the content creator are reported in the alert. Digital flow charts show what days of the week generate the most activity on Twitter, Facebook, Flickr, YouTube, and other social media sites. But interweaving social media data with reporting from other campaign channels may turn out be Microsoft's most significant contribution to the already mature field of social media analytics. Feeds from social media sites can be connected to other business elements like customer databases, CRM centers and sales data within an organization. The data integrate via Microsoft's enterprise platforms like Outlook and Sharepoint. A handful or so companies will begin testing Looking Glass in the coming weeks.
Rob Laporte

Social media users are 83% more likely to be loyal customers, retailer says | InternetR... - 0 views

www.internetretailer.com/dailyNews.asp

social media

shared by Rob Laporte on 24 Jun 09 - Cached
  • Social media users are 83% more likely to be loyal customers, retailer says For a new marketing medium, social media isn`t doing too bad at Lion Brand Yarn Co.: 20% of shoppers coming to the e-commerce site from one of the retailer`s social presences, including those on Ravelry and Flickr as well as its own blog, buy merchandise. What`s more, Lion Brand Yarn finds social media users are 83% more likely to be very loyal to the brand compared with those shoppers who don`t use social media. "We didn`t go in with a big P&L—blogs, podcasts and social networks do not involve big out-of-pocket costs, and they just made sense for us because we`re used to communicating with our customers," said Rabinowitz, who spoke at IRCE in a session titled "Social Media: If Not Now, When?" "Through social media we can talk with people online directly, we can convey we are a small, family-owned business, and we can help them understand who we are as individuals within a company, which is important because people like buying from people, not corporations. With social venues you can personalize your company."
Rob Laporte

Intentional Targeting: Search vs. Facebook - Search Engine Watch (SEW) - 0 views

searchenginewatch.com/3641867

seo social media statistics

shared by Rob Laporte on 11 Feb 11 - No Cached
  • Rob Laporte on 11 Feb 11
     
    Social Intent vs. Search Intent More importantly, Facebook ads not only fail to gauge what a user's current intent might be, but they fail to acknowledge what Facebook know a user's intent is. Essentially, most Facebook users log on to socialize, not buy. In this respect, Facebook ads can make you look a lot like the guy who goes around a cocktail party trying to sell insurance. Social intent is probably one of the main reasons that Facebook's average CPM ranges somewhere between 13 and 53 percent below the industry standard. Indeed, as ClickZ reported, Facebook ads get half the clicks of network banners and the average click-through rate (CTR) for Facebook ads in 2009 was 0.063 percent and 0.051 percent in 2010. Conversely, the average CTR on AdWords is around 2 percent. That's 20 times the industry standard and almost 40 times that for Facebook ads. This is probably because many search sessions revolve specifically around making a purchasing decision -- maybe not buying right then and there, but deciding how the user will buy when they're ready. And when they are ready, there's a decent chance they'll return to Google to recall that product or purchasing decision they arrived at during previous sessions. Context is Everything Given Facebook's position in the marketplace, this isn't to say that Facebook ads should be ignored by marketers. Indeed, Facebook has become such mainstream channel, that it can't be ignored by certain advertisers. As this Webtrends study points out: ... industries that are fun to discuss with our network are seeing higher CTR. ... Brands that are social get a higher CTR, which translates into better engagement metrics: Post Quality Score, EdgeRank, Feedback Rate, and others. In turn, Facebook rewards such behavior with a lower cost-per-click and greater visibility in the News Feed. It's the marketers and/or campaigns that are driven by results, however, that should think twice before investing too much into Facebook -- especially if
Mark Baven

The Future Of Selling: It's Social - Forbes.com - 0 views

www.forbes.com/...ales-leadership-ogilvyone.html

social media

shared by Mark Baven on 07 Dec 10 - No Cached
  • Mark Baven on 07 Dec 10
     
    What we learned: Social media has had an enormous impact on buying behavior with 49% of sellers seeing social media as important to their success. In fact, among the most successful salespeople, over two-thirds believe social media is integral to their sales success.
jack_fox

Social Media SEO: 7 Easy Ways to Use Social Media to Improve Your SEO - 0 views

www.semrush.com/...social-media-seo

seo social media

shared by jack_fox on 31 Jul 20 - No Cached
  • jack_fox on 31 Jul 20
     
    "After analyzing 23 million social media shares on selected platforms, they discovered an equivocal link between social shares and SEO. The shares, likes, and comments your posts receive are vital signals which Google and other search engines use to rank"
Rob Laporte

Nofollow Monstrosity - 0 views

seolutions.net/...nofollow-monstrosity

social media link marketing

shared by Rob Laporte on 02 Nov 08 - Cached
  • Rob Laporte on 02 Nov 08
     
    # Many people link to social sites from their blogs and websites, and they rarely put 'nofollow' on their sites. Most social sites, on the other hand, started putting by default 'nofollow' on all external links. Consequence? For example, bookmark your new site 'example123.com' at 'stumbleupon.com'. If you google for 'example123′, stumbleupon.com page about it (with no content but the link and title) will be on top, while your site (with actual content) that you searched for will be below. Imagine what effect this PageRank capitalization has when you search for things other than your domain name! # Each site and blog owner is contributing to this unknowingly and voluntarily. Do any of these look familiar? social bookmarks Most blogs and sites have at least few of these on almost every single page. Not a single one of these buttons has 'nofollow', meaning that people give a very good chunk of their site's importance to these social sites (hint: importance that you give to these buttons is importance taken away from other internal links on your site). Most of social sites however, do have 'nofollow' on a link pointing back to peoples sites after users link to them for being good. Conclusion, people give them a lot of credit on almost every page, while these sites give nothing in return. (Two 'good' sites among these, that I know of, are Digg that does not have 'nofollow', and Slashdot that tries to identify real spam and puts 'nofollow' on those links only. There are probably few more.) # This can be easily prevented, and PageRank can be re-distributed, in no time! Solution is very simple. 'Do unto others as you would have others do unto you.' If you have a WordPress blog (as millions of internet users do), download plugins Antisocial and Nofollow Reciprocity. First one puts 'nofollow' on above buttons, second puts 'nofollow' on all external links pointing to 'bad' sites. If you are using some other blogging app
Rob Laporte

BruceClay - SEO Newsletter - FEATURE: Takeaways from SMX Advanced Seattle 2010 - 0 views

www.bruceclay.com/...smxadvancedrecap.html

seo social media local & mobile marketing

shared by Rob Laporte on 22 Jun 10 - Cached
  • You & A with Matt Cutts of GoogleGoogle's new Web indexing system, Caffeine, is fully live. The new indexing infrastructure translates to an index that is 50 percent fresher, has more storage capacity and can recognize more connections of information. The Mayday update was an algorithm update implemented at the beginning of May that is intended to filter out low-quality search results. A new report in the Crawl errors section of Google Webmaster Tools indicates "soft 404" errors in order to help webmasters recognize and resolve these errors. Keynote Q&A with Yusuf Mehdi of Microsoft Bing is opening up new ways to interact with maps. The newly released Bing Map App SDK allows developers to create their own applications which can be used to overlay information on maps. Bing Social integrates to Facebook firehose and Twitter results into a social search vertical. Bing plans to have the final stages of the Yahoo! organic and paid search integration completed by the end of 2010. Decisions about how to maintain or integrate Yahoo! Site Explorer have not been finalized. Bing's Webmaster Tools are about to undergo a major update. Refer to the Bing Webmaster Tools session for more on this development.
  • Bing's program manager said that the functionality provided by Yahoo! Site Explorer will still be available. It's not their intention to alienate SEOs because they consider SEOs users, too.
  • The Bing Webmaster team has built a new Webmaster Tools platform from the ground up. It is scheduled to go live Summer 2010. The platform focuses on three key areas: crawl, index and traffic. Data in each area will go back through a six month period. Tree control is a new feature that provides a visual way to traverse the crawl and index details of a site. The rich visualizations are powered by Silverlight. URL submission and URL blocking will be available in the new Webmaster Tools.
  • ...1 more annotation...
  • The Ultimate Social Media Tools Session Tools to get your message out: HelpaReporter, PitchEngine, Social Mention, ScoutLabs. Customer and user insight tools: Rapleaf, Flowtown. Tools to find influencers: Klout. Forum tools: Bing Boards, Omgili, Board Tracker, Board Reader. Digg tools: Digg Alerter, FriendStatistics, di66.net. Make use of the social tools offered by social networks, e.g. utilize Facebook's many options to update your page and communicate your fans by SMS. Encourage people to follow you using Twitter's short code.
Rob Laporte

How Individuals Can Build a Robust Social Presence - ClickZ - 0 views

www.clickz.com/3633240

social media

shared by Rob Laporte on 01 Apr 09 - Cached
  • Rob Laporte on 01 Apr 09
     
    How to Build a Robust Social Presence Get your basic data out there. For many professionals, the core of your social presence probably involves one or more of these: LinkedIn, Facebook, and Twitter. Each of these can be set up in less than five minutes and costs you nothing. Before jumping in, a few tips are in order: * When creating your profile, be sure to include a nice photo, and follow the steps suggested at each site to complete as much of your profile as you can. When you're considering adding, following, or contacting someone, think about the impact of missing or otherwise insufficient information. Business networking should not feel like you're living in a mystery novel. None of us has time for that, so think about the people who are looking at you. Make it easy for them to understand who are and what you do. * Thoughtfully add people to your network. I overheard someone on a plane last week saying "I have over a thousand people in my personal network but have no idea who most of them are." If the people in your network lack credibility, what's that say about you? These are your "friends," right? * On LinkedIn, seek out recommendations, but only from people who are qualified to give them. Five hundred professional connections without a single recommendation sends an unfortunate message. Likewise, a recommendation that starts out "I've never actually worked with Dave, but..." is useless, and detracts from social capital and personal credibility. * Participate. Leverage your ability to add or become friends, to post, and to comment to your advantage. Talk about your business, about news that relates to you or your profession, about things that are of interest to your audience. Do not shill or spam. * Be careful with questions like "What are you doing right now?" This common question -- in the context of business -- is a thought-starter, not a literal interrogative. The best response is less along the lines of "ea
Rob Laporte

Where Social Media Efforts Are Trending, According to 5,000+ Marketers - 0 views

www.marketingcharts.com/...ording-to-5000-marketers-68105

social media Statistics

shared by Rob Laporte on 09 Jun 16 - No Cached
  • Rob Laporte on 09 Jun 16
     
    "Social Media Marketing Industry Report"
Jennifer Williams

Do Social Media Links Translate In Organic Rankings? - 0 views

searchengineland.com/-in-organic-rankings-15745.php

social media

shared by Jennifer Williams on 20 Dec 08 - Cached
  • Social media links (when not part of a larger strategy) are most effective for mid to long tail keywords. The head keywords were dominated by bigger brand domains with more domain trust and inbound links. Getting your most desirable keywords into the Digg title is crucial since subsequent links will use it as for the anchor text. Links and rankings gained from social media “stick”.
Jennifer Williams

Mind Blowing Social Media Statistics | Stella Pop's Official Content Marketing Blog - 0 views

www.yostella.com/...lowing-social-media-statistics

social media

shared by Jennifer Williams on 31 Jan 10 - Cached
  • Jennifer Williams on 31 Jan 10
     
    Recent social media stats.
Rob Laporte

3 Reasons Why Blogs for SEO Fail | Online Marketing Blog - 0 views

www.toprankblog.com/...blogs-for-seo-fail

seo social media

shared by Rob Laporte on 24 Dec 08 - Cached
  • However, when it comes to blogs, consumer information discovery trends are involving social networks and social media at an increasing rate. Recommendations are competing with search. When looking at the web analytics of our blog and client blogs, social media traffic is in the top 5 referring sources of traffic. Blogs are social and social media sources will become increasingly important for many business blogging efforts in the coming year. So, what can a company do to build upon and benefit from, the compounding equity that grows with long term blogging and SEO efforts? I’ll be answering that question specifically in tomorrow’s post on 5 Tips for Successful Blog Optimization efforts. In the meantime, have you started a blog only to lose interest or stop contributing to it? What was your reason? What would you do differently?
Rob Laporte

Wake Up SEOs, the New Google is Here | SEOmoz - 0 views

www.seomoz.org/...up-seos-the-new-google-is-here

seo social media sem industry link marketing

shared by Rob Laporte on 30 Apr 12 - No Cached
  • Rob Laporte on 30 Apr 12
     
    Rel="author" and Rel="publisher" are the solution Google is adopting in order to better control, within other things, the spam pollution of the SERPs. If you are a blogger, you will be incentivized in marking your content with Author and link it to your G+ Profile, and as a Site, you are incentivized to create your G+ Business page and to promote it with a badge on you site that has the rel="publisher" in its code. Trusted seeds are not anymore only sites, but can be also persons (i.e.: Rand or Danny Sullivan) or social facets of an entity… so, the closer I am in the Social Graph to those persons//entity the more trusted I am to Google eyes. As we can see, Google is not trying to rely only on the link graph, as it is quite easy to game, but it is not simply adding the social signals to the link graph, because they too can be gamed. What Google is doing is creating and refining a new graph that see cooperating Link graph, Social graph and Trust graph and which is possibly harder to game. Because it can be gamed still, but - hopefully - needing so many efforts that it may become not-viable as a practice. Wake up SEOs, the new Google is here As a conclusion, let me borrow what Larry Page wrote on Google+ (bold is mine): Our ultimate ambition is to transform the overall Google experience […] because we understand what you want and can deliver it instantly. This means baking identity and sharing into all of our products so that we build a real relationship with our users. Sharing on the web will be like sharing in real life across all your stuff. You'll have better, more relevant search results and ads. Think about it this way … last quarter, we've shipped the +, and now we're going to ship the Google part. I think that it says it all and what we have lived a year now is explained clearly by the Larry Page words. What can we do as SEOs? Evolve, because SEO is not dieing, but SEOs can if they don't assume that winter - oops - the
jack_fox

Social Media SEO: What You Need to Know to Grow Your Business - 0 views

www.lyfemarketing.com/...social-media-seo

social media seo

shared by jack_fox on 12 Aug 19 - No Cached
  • According to a study conducted by Dan Zarrella of Hubspot, there is a definite, positive correlation between the number of social media shares your content has and the amount of backlinks.
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